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Yellow bicycles hit the road for healt from Ko museum - 11.07.2014

Yellow bicycles hit the road for healt from Ko museum

ETI, one of Turkey’s leading chocolate & biscuit producers, launched the “Yellow Bicycle” Project in partnership with the Active Living Association, from Eskisehir, where it was born and grown. This Project aims to raise awareness about the necessity of being active for a healthy lifestyle and also promote use of bicycles. With this Project, training lessons for riding bicycles will be given in primary schools and free bicycle stands will be set up in universities. While housewives will be encouraged to ride bicycles, use of bicycles in district bazaars will be promoted.

We organized a press meeting at Rahmi Koç Museum on June 18, 2014 to introduce this project. Hakan Polatoglu, the CEO of ETI, gave a speech at the press conference and pointed out that they have started this new corporate social responsibility project with the philosophy of “Motion for health, bicycle for motion”. “We are aiming to raise awareness about the necessity of motion for a healthy lifestyle. As a team, we also say ‘Motion for health, bike for motion’” he said.

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